In conversation with Windsor Telecom

October 24, 2024

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3 min read

Windsor Telecom recently shared their experience working with Evolution Capital, highlighting the crucial role of financial due diligence (FDD), the innovative EC Analytics platform, and the value of engaging a knowledgeable, sector-exclusive advisor in their acquisition processes. Throughout their recent transactions, Evolution Capital's comprehensive preparation, market intelligence, and sector expertise enabled Windsor to achieve outstanding results.

One of the key benefits Windsor Telecom emphasised was the meticulous preparation that Evolution Capital brought to the table. This was especially evident during complex acquisitions, where EC's team worked closely with Windsor to understand intricate financial data, including billing systems, recurring and non-recurring revenues, and detailed product classifications. This depth of analysis ensured that all stakeholders, including Windsor’s investors and board, received clear and well-structured reports that facilitated informed decision-making.

Evolution Capital's market and sector intelligence proved to be another distinguishing factor. Their understanding of the telecommunications industry enabled them to anticipate challenges and streamline conversations, saving valuable time during the due diligence process. Windsor found that Evolution's ability to "roll up their sleeves" and dive into the specifics of market trends, customer behaviours, and industry dynamics added a significant layer of value. This expertise meant that Evolution could offer not only robust financial analysis but also strategic advice tailored to the needs of the sector.

The use of EC Analytics was also highlighted as a game-changer for Windsor. This platform enabled a shift from the traditional backward-looking nature of FDD to a forward-looking approach, offering insights into future growth opportunities and customer profitability. The analytics capabilities allowed Windsor to gain a granular understanding of their acquisitions, giving them the confidence to move forward with strategic decisions that maximised value.

Windsor Telecom also spoke highly of Evolution Capital's transaction experience, which was pivotal in managing the complexities of buy-side deals. Having worked together on multiple transactions, Windsor appreciated EC's ability to navigate the intricate dynamics between buyers and sellers, turning potentially confrontational negotiations into a collaborative process. This partnership approach, combined with a clear commitment to the best interests of both parties, ensured smoother transactions and stronger outcomes.

David White, CFO of Windsor Telecom, also praised Evolution Capital for their alignment in company culture. He highlighted how Evolution’s approach to business matched Windsor's own ethos, focusing on building relationships and fostering trust throughout the transaction process. This cultural synergy made Evolution Capital a natural fit as an advisor, helping to ensure that both Windsor and the sellers had a positive experience.

In reflecting on the overall experience, Windsor Telecom recognised the benefit of partnering with an advisor who not only has deep sector expertise but also a commitment to going beyond the basics. As Pete Tomlinson of Windsor put it, "let's be honest, the world isn't short of accountants, but accountants with a personality are gold dust to work with." Evolution Capital’s ability to stretch beyond their formal role—whether in managing legal intricacies or keeping momentum in the process—made a significant difference.

Ultimately, Windsor Telecom’s successful collaboration with Evolution Capital demonstrates the importance of choosing the right partner for M&A activities. By leveraging EC’s expertise in preparation, market intelligence, and transaction management, they were able to realise substantial value and set a solid foundation for future growth.