Pescado
Home Contact Us Home-version 2 Service page About Us Office Location Post template Home Contact Us Home-version 2 Service page About Us Office Location Post template Business Sale Business Sale, ICT September 2021 Market leader in bespoke business communications, Pescado, has been acquired by Arrow Business Communications in September 2021. Founded in 2006 by Group Financial Director, Jonathon Weeks and Group Managing Director, Fraser Watson, Pescado is a highly profitable leading national mobile, hosted and IT solutions provider with first-rate network accreditations based in the north-west. Arrow, operating out of eleven offices across the UK specialises in solutions for businesses encompassing Collaboration, Connectivity, Cyber Security and Cloud and Infrastructure Managed Services. Evolution Capital’s Transaction Services Director, Duncan Gregory said, “We have been delighted to collaborate closely with the team at Pescado over a very bumpy period for business globally thanks to the Covid pandemic. The company was a compelling proposition, and we were pleased to help them achieve such a great strategic fit which will ensure an exciting future as part of Arrow Communications.” Evolution Capital’s over-arching review of the company gave an early indication of value which led to preparation for sale just before the first nationwide lockdown. Gregory said, “No-one could predict at that time whether buyers would retreat as a result of the unusual events but, given our industry knowledge and expertise, we were able to maximise value despite a challenging macro-economic period. We are delighted for all parties.” Pescado’s Fraser Watson said, “Duncan and Sam at Evolution Capital educated us throughout the whole sales process which we were naïve about to begin with. They always kept us very informed and prepared us, along with the business, right from the start on how the following weeks and months were likely to unfold. Both of our main contacts at Evolution Capital left no stone unturned and were available to us for support and guidance at any time. We saw a number of advisors before we settled on Evolution Capital but chose them because we were so impressed by their incredible in-depth knowledge and understanding of our complex industry.” Jonathan Weeks agrees and adds, “We were warned that selling our company could be painful at times – and it was – so we were so glad that we had the support of Evolution Capital who walked closely beside us throughout the whole journey. We have already recommended them for their exemplary professionalism and wouldn’t hesitate to do so again.” CEO at Arrow Business Communications, Richard Burke comments, “I’m really looking forward to welcoming the vastly experienced Pescado team to Arrow and working alongside them to drive the organic growth of some key solution areas across the Group. Their sales-focused mentality, combined with Arrow’s broad product offering and expertise, will significantly enhance our ability to win in the marketplace.” More than 2 results are available in the PRO version (This notice is only visible to admin users) Latest Posts Business Sale Pescado Acquired Datrix Buy-side M&A advice Arrow Categories Acquired Acquisition Analytic Services Business Acquisition Business Aquired Business Sale Business Valuation and Research Buy-Side Buy-side M&A advice Buyside M&A Case Studies Disposal Financial Due Diligence Fund raising and listing Fundraising and M&A advice ICT IT IT Managed Services IT MSP M&A Managed Buy and Build Programme Managed Services MBO Management Buyout Media Merger Multiple R&D Tax Claims Sell-Side Sell-side M&A Advice Software Strategic review & business sale Strategic Review & partial sale Technology Telecoms Telephony Unified Comms Valuation and fundraising Social Media Our Blog Related Case Studies View all Business Sale, Case Studies, ICT Pescado December 2, 2025 Acquired, Case Studies Datrix December 2, 2025 Buy-side M&A advice, Case Studies Arrow December 2, 2025 Case Studies, Fundraising and M&A advice, Telephony Business Mobiles December 2, 2025 Case Studies, Strategic review & business sale ACS Group December 2, 2025 Request a Confidential Consultation Discover Your Business Value Start with a strategic assessment to understand your maximum potential valuation in the current market. Contact us now Company About Us Blogs Our Location Careers Our Services About Us Sell Side Buy Side Data Work Resources Faq Client Dashboard Support Our Location Contact Us (020) 3696 2810 Info@evolutioncapital.com 68 King William Street, London, EC4N 7HR The Granary, Oak Lane, Chichester, PO20 7FD Subscribe Subscribe to our newsletter
ACR
Home Contact Us Home-version 2 Service page About Us Office Location Post template Home Contact Us Home-version 2 Service page About Us Office Location Post template Business Sale Business Sale, ICT 2021 Acquired Acquisition Analytic Services Business Acquisition Business Aquired Business Sale Business Valuation and Research Buy-Side Buyside M&A Case Studies Disposal Financial Due Diligence Fund raising and listing Fundraising and M&A advice ICT IT IT Managed Services IT MSP M&A Managed Buy and Build Programme Managed Services MBO Management Buyout Media Merger Multiple R&D Tax Claims Sell-Side Sell-side M&A Advice Software Strategic Review & partial sale Technology Telecoms Valuation and fundraising Background Steve Freeman and Tony Burrisson founded ACR IT Solutions in 2002 after long-standing careers with leading technology providers. They succeeded in positioning the company as a trusted IT advisor to small, medium and large businesses in several different markets. Their focus was assisting mid-market organisations in achieving more from their computing environment through the delivery of affordable, bespoke, virtualised infrastructure solutions. After many years of stepped growth the company’s board of directors decided that to achieve their desired exit they needed significant investment or to be acquired by an appropriate organisation. They decided to sell the business if the right buyer could be found and appointed Evolution Capital in 2019 to provide the requisite expertise. The Challenge The first challenge to be addressed was finding the right advisor to guide ACR through the process of getting ready for sale before the market could be approached to find a buyer. Founder and Managing Director, Tony Burrison explains, “There are no shortage of brokers available when it comes to selling your business and we were regularly canvassed by numerous organisations offering to sell the business for us. We felt we needed a specialist advisor who could first help us to prepare thoroughly before we found a buyer – someone who could help us maximise the sale value by getting us into shape. Evolution Capital did just that and demonstrated patience and great understanding of our business and where we needed to get it.” Advice Planning and Preparation Evolution Capital carried out an ‘in-depth’ review of the ACR’s business to support the stated share-holder objectives. The objective of the review was to quantify shareholder intentions and to evolve and enable a clear plan for the sale of the business. Tony Burrison says, “ The first piece of work, the strategic review was exactly what was required and enabled the board to get an accurate analysis of where we were and more importantly what we needed to do to get the best outcome. It was extremely detailed and clearly articulated the processes and degree of expertise needed for us to be successful. It formed the ideal foundation for us to progress.” Once the review had been delivered and its recommendations enacted the business was prepared for sale and all relevant presale information and documentation organised. The complete process took eighteen months of elapsed time to complete and the customer felt it was time worth spent. Burrison continues, “The amount of detail and preparation spent paid dividends by the time it came to meet potential acquirers and completely transformed the sale process. In hind-sight I wish we had engaged with Evolution Capital sooner as they left no stone unturned in preparing us for the sale process.” A Successful Outcome By the time potential buyers were identified for ACR’s business all of the necessary groundwork had been achieved enabling a smooth and stress free disposal plan. Evolution Capital introduced ACR to several qualified buyers. The first potential buyer, the BDR Group eventually became the succesful acquirer and terms and conditions were agreed and the transaction completed. Despite the restrictions imposed by COVID 19 the deal progressed unhindered and the buyer and seller each achieved a successful outcome. ACR’s Tony Burrison concludes, “My major takeaway from this process is that it is never too early to engage with the right advisors. No company should attempt a disposal process without getting an expert advisor. For our part getting the right one was the best money we have ever spent. Evolution Capital were good value and without them the venture would probably not have completed so favourably.” Nigel Cook, MD of Evolution Capital said, “We are always pleased when the application of our expert advice and unique methodologies provide such a favourable outcome. We believe the goals of both parties have been exceeded with the speed and value of this transaction.” More than 2 results are available in the PRO version (This notice is only visible to admin users) Latest Posts Business Sale ACR Business Aquired Shift7 Case Studies Icom Categories Acquired Acquisition Analytic Services Business Acquisition Business Aquired Business Sale Business Valuation and Research Buy-Side Buyside M&A Case Studies Disposal Financial Due Diligence Fund raising and listing Fundraising and M&A advice ICT IT IT Managed Services IT MSP M&A Managed Buy and Build Programme Managed Services MBO Management Buyout Media Merger Multiple R&D Tax Claims Sell-Side Sell-side M&A Advice Software Strategic Review & partial sale Technology Telecoms Valuation and fundraising Social Media Our Blog Related Case Studies View all Business Sale, Case Studies, ICT ACR December 2, 2025 Business Aquired, Case Studies, Telecoms Shift7 December 2, 2025 Business Aquired, Case Studies, Telecoms Shift7 December 2, 2025 Acquisition, Case Studies, Managed Services Callagenix December 2, 2025 Acquisition, Case Studies, Managed Services Callagenix December 2, 2025 Request a Confidential Consultation Discover Your Business Value Start with a strategic assessment to understand your maximum potential valuation in the current market. Contact us now Company About Us Blogs Our Location Careers Our Services About Us Sell Side Buy Side Data Work Resources Faq Client Dashboard Support Our Location Contact Us (020) 3696 2810 Info@evolutioncapital.com 68 King William Street, London, EC4N 7HR The Granary, Oak Lane, Chichester, PO20 7FD Subscribe Subscribe to our newsletter